- Music business segment grew 38% YOY (Caravan + Licencing)
- 550 mn views for sarekaru vari pataa movie
- Ittu si bat movie (Arjit singh, Juvian Nautial)
- Nathunia song – 3 months – 150 mn youtube views
- Planning for a big jump for content acquisition after QIP. There will be regional content acquisition as well.
- Useful life of music initially was taken as 6 years while after the assessment, company changed to 10 years.
- Marketing cost expensed immediately while content acquisition cost will be amortized over 10 years. Higher for the first 2 years and liner after that.
- 20% for year 1, 15% for year 2 and then 8% each year
- Launched 2 new products in caravan segment –
- Music Bar with Karaoke at the Higher end
- Carvaan Mobile at the Lower end
- Mostly of Yoodlee movies will get released in Q3 and Q4
- Started new business segment of Live Music Events with Diljit Dosanjh.Started with 6 shows in India : Gurgaon, Jallandhar
- Canada : Vancouver, Calgary, Winnipeg, Toronto out of which 4 were house full.
- Experimenting with live content segment : 10% margin business, this segment created majorly to have association with singers and new content
- Investing in new content aggressively.
- Most of the cases overflow is coming which is higher than minimum guarantee.
- Company sold 98k units in Q1 compared to 45k last year
- Initially newer platforms works on fixed fees models but as volumes increase on platform those deals convert to variable contracts.
- There is a dip in advertising revenue for TV segment while there is no impact on streaming advertisements.
- Not investing anything in caravan business segment
- Planning to take 30-35% out of total content which will be around 800 cr so saregama would be taking 240 to 280 crs
- Yoodlee movies have 15 to 20% margins. Reached 100 cr revenues planning fo 150 cr in next 1-2 years
- Looking to acquire content for web series
- Exploring NFTs it can be significant if user get the value out of it. Saregama will announce about soon
- Q1 is generally slowly. Q1 never matched revenues of Q4. There is seasonality in the music business, it’s better to track the business YOY.
- No senior employee of saregama takes the decision on music acquisition, it’s done by the team under the age of 30 years.
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